The Amazon Signage family is growing: the Amazon Signage Display launched in the US on October 15, 2026. It is a 55-inch all-in-one digital signage screen with a built-in SoC media player, purpose-built for businesses and organizations of every size - no separate player required. As an authorized Amazon Signage software partner, SignOS supports the Signage Display from day one: connect the screen, pair it with SignOS and start publishing.
US launch offer: use code AMZDISPLAY at checkout on Amazon.com or Amazon Business for 10% off the Amazon Signage Display: $629.99 instead of $699.99.
US only · October 20 – December 31, 2026 · Cannot be combined with other offers.
Buy on Amazon.com (US)What is the Amazon Signage Display?
The Amazon Signage Display is a 55-inch screen built for professional digital signage. The media player is integrated inside the display as an SoC (System on Chip), so there is no box, HDMI stick or extra power adapter to hide behind the screen. You mount it, connect it to the network and manage it with a CMS.
It joins the existing Amazon Signage Stick as a second hardware option. The Stick is ideal for turning any display you already own into signage; the Display is the simpler choice for locations where a built-in player makes more sense than a separate screen plus a stick.
Signage Stick or Signage Display?
| Amazon Signage Stick | Amazon Signage Display | |
|---|---|---|
| Device type | Plug-in HDMI media player | All-in-one 55" display |
| Screen | Your existing screen (TV or professional panel) | Included |
| Player | The stick itself | Built-in SoC inside the display |
| Best for | Reusing existing screens, starting fast on a small budget | New installs, clean mounting, no cable clutter |
| SignOS support | Yes | Yes - same app, nothing extra to set up |
You can mix and match both devices across your network: for example, Signage Displays in a newly opened location and Signage Sticks in older branches that already have screens. They all appear in the same SignOS dashboard.
Zero extra work for SignOS customers
According to Amazon, CMS integrations built for the Signage Stick already work with the Signage Display - same software, same APIs, nothing new to develop or certify. For SignOS customers that means:
- Same app: the SignOS player you use on the Signage Stick runs on the Display the same way.
- Same portal and mobile app: manage Sticks and Displays from the Amazon Signage portal and mobile app you use today, with SignOS powering the content.
- Same playlists: your existing playlists, schedules and content library can be assigned to the new screens right away.
- No extra player license: SignOS does not charge a per-screen player license - see why that matters.
Setting up the Amazon Signage Display with SignOS
- Mount the display: put it on the wall or a stand and connect power.
- Connect to the network: complete the Wi-Fi or wired network setup on first boot.
- Select SignOS as your CMS: in the Amazon Signage portal or mobile app, enable SignOS as the content provider for the device.
- Pair and publish: in the SignOS dashboard go to Add New Screen, enter the pairing code shown on the display, then send content in three steps.
Who is it for?
- Restaurants and cafés: with screen and player in one piece, behind-the-counter digital menu boards look much cleaner.
- Retail stores: quick-to-deploy screens for windows, promotions and new arrivals.
- Offices and lobbies: corporate announcements, welcome screens and internal communication.
- Clinics, hotels and waiting areas: information, queue and promotional content.
Pricing and availability
The Amazon Signage Display is currently available in the US only, with a suggested MSRP of $699.99. You can buy it on Amazon.com and Amazon Business. Outside the US, the Amazon Signage Stick is available in Europe and the UK. Read more about SignOS for US businesses.
US launch offer: use code AMZDISPLAY at checkout on Amazon.com or Amazon Business for 10% off the Amazon Signage Display: $629.99 instead of $699.99.
US only · October 20 – December 31, 2026 · Cannot be combined with other offers.
Amazon Signage Display · 55" · built-in media player · SignOS-ready
Buy on Amazon.com (US) SignOS + Amazon Signage pageFrequently asked questions
Is the Amazon Signage Display available outside the US?
Not yet - the Display is initially sold in the US only. Businesses in Europe, the UK and elsewhere can get the same SignOS experience today by plugging an Amazon Signage Stick into their existing screens.
Can I manage Signage Sticks and Signage Displays from one dashboard?
Yes. Both devices appear in the same SignOS account and screen list, and you manage content, playlists and schedules for them together.
Do I need a separate SignOS app or setup for the Display?
No. The SignOS integration built for the Signage Stick works on the Display as is - you just pair the screen.
Is SignOS an Amazon Signage partner?
Yes, SignOS is an authorized Amazon Signage software partner. Read the details in our Amazon Signage announcement.
Conclusion
The Amazon Signage Display makes digital signage even simpler by combining screen and player in one device. With SignOS you can use it from day one, without extra development or setup, and manage it alongside your Signage Sticks from a single dashboard. To buy, visit the Amazon Signage Display page on Amazon.com, or message us on WhatsApp with any questions.